Lori Senecal, Marketing Guru

Trends in the world of advertising usually tend to fluctuate as technologies come and go. Lori Senecal, the Chief Executive Officer of Crispin Porter and Bogusky, is a wizard in the world of advertising, helping to implement a number of groundbreaking techniques and approaches to the discipline. Throughout her career, she has worked at a number of advertising firms, and she has been categorized as one of the premier advertising minds in the industry, possessing a strong presence in the boardroom. Lori Senecal recently sat down to discuss the latest trends in the world of online advertising, highlighting the strong presence of social media. For more details visit Bloomberg.


Today, mobile advertising has reached an all-time high in terms of usage, as people are beginning to rely on their mobile devices for a number of daily activities, most notably shopping. On the flip side, the revenue received from desktop marketing has continued to drop with the rise of the mobile device, as studies revealed, in 2015, revenue from internet marketing reached $60 billion by the end of the fourth quarter. Reports have also indicated that people are spending as much as 25 percent of their time on their smartphones or other mobile devices, and if the current trends are any indication of the future, this will only continue as mobile marketing becomes the dominant form of mobile advertising. Check out interview.net to know more.



Whether you are a staunch advocate of social media or not, it is hard to deny the revenue that can be accrued through its utilization. According to a recent study, the revenue of Facebook, the most prominent social media platform today, jumped by 60 percent from the year 2014 to 2015, with most of this being a result of mobile marketing. Google, the most important search engine of today, also saw a considerable increase, clocking in at just under a 20 percent gain, and when combined with the gains seen by Facebook, the two online juggernauts accounted for an incredible, 76 percent of the advertising growth over that time span. While ad blocking software continues to grow at an astounding rate, major corporations such as Snapchat, Universal Pictures, and Spotify have been able to circumvent this problem by using shorter ads. You can follow their Twitter page.


Reference: https://www.fastcompany.com/person/lori-senecal