The need for Online Reputation Management

In the current competitive business world, the image you present to your clients or potential employers is critical. Many of the people who wish to work with you will want to find out as much about you as possible. As such, you want to give them a perfect impression and get them to trust you. This may be a daunting task for most people. However, this need not be the case. Even when your past image has not been a good one, taking, a few right steps can get people talking well of you within a short time. According to, research shows that 92% of companies in the US screen their candidates online before considering interviewing them. What’s more, 34% of all companies will not consider hiring you if have a poor online reputation. If you are looking for admission at a college, the image you portray in social media determines whether you will gain chances of admission or not. 82% of colleges in the US use social media as a means of searching for and recruiting new students.

As your online reputation is permanent and swiftly retrievable, you want to make sure that you present the best image you can, regardless of where you are in life. The first step in building a good online reputation or repairing a damaged is knowing your current reputation status. If a search for your name or business does not yield accurate results, or brings up a name of some other person, then you have work to do as regards working on your image. You want the than the people you online to find you. In case you are looking for a job and have already sent out your resume, you want potential employers to get the same information about you as is available online. Begin today. Take down those embarrassing pictures on Facebook or Instagram. Create a professional profile. Quit talking about your private life on the line. Encourage positive reviews from clients or previous employers. Before long, your online reputation will be a good one, and this could mean a significant turnaround for your business or chances of getting a job.