Christopher Burch Explains How Closely Related Fashion and Technology Really Are

Chris Burch believes both the fashion and technology industry has seen many, many changes throughout the years. The only thing that remains constant is the fact that both industries grow together. Technology becomes fashionable and fashion becomes technologically fashionable.

During the 1970’s, the boom box was an exciting technological advance, allowing the consumer to carry around their favorite music. One could also record music. The boom box’s use was later added to movie story lines, adding to the popularity. Everyone needed one. It became a fashion statement.
In the 1990’s, consumers could once again buy an experience. This time however, it was a much more personal experience with the invention of the Walkman. Again, everyone needed one. Then, another ten years later, the same personal experience became smaller still with the invention of the iPod. Technology tends to grow with when fashionable items become more popular.
Right now, the synthesis of technology and fashion is occurring. Designers enjoy creating what delivers and can see that possibility with the use of technology. The use of technology can bring higher standards in innovation and functionality.
A Dutch designer, Anouk Wipprecht, fuses technology with fashion. She is known for her avant-garde designs and has designed the DareDroid, the self-painting dress and a drink-making dress. She believes that technology is like a playground; as you dig deeper and deeper into it, it rewards you with endless possibilities.
Other fashions advance through technology in ways to protect us. While it is not necessarily fashionable to wear bike protection, designers have created a system a bike rider wears around their neck and pops up out of the neckwear to protect the biker’s head from impact. Firefighters find greater protection by wearing Frontline Gloves, created to allow firefighters to let each other know valueable information through hand gestures to let each other know information like when to leave a scene or simply to say everything is okay.
Designers are also recycling materials to create fabulous fashions, like jackets made out of inner tubes, or gowns made out of radiator copper. That same fashion can created alongside technology to create energy. Movement can be changed over to electrical energy, and with newly created clothing, kinetic energy is captured to power things like watches, mp3 players, etc. One designer is even working on shoes that can charge a cell phone by the amount of running done in them.
Christopher Burch is the founder and CEO of Burch Creative Capital. His company’s investment philosophy is expressive of Burch’s values and vision. He combines imagination, incubation, support and creativity to businesses that have a positive impact on consumer’s lives.
He has nearly 40 years of experience as an investor and entrepreneur. He has participated in the rise of over 50 companies. Burch Creative Capital’s portfolio includes Poppin, Cocoon9 and ED by Ellen DeGeneres, Brad’s Raw Foods, BaubleBar and Soludos.