There is so much to fashion that a lot of people don’t understand. For one thing, there are cuts, styles, colors, fabrics and many different factors that go into how well an outfit is going to look for the person. At the same time, it is important for each person to discover their own tastes so that they can be happy with their outfits. At the same time, there is one very important aspect of style. This is the comfort that each outfit offers. If the customer is not comfortable in the outfit, then he is not going to wear the outfit.
It is very hard for the average person to understand all of the aspects of fashion. Even people who are very interested in fashion are going to get it wrong so to speak. Often times, a lot of the outfits they prefer are not going to be picked out by the stylist. Therefore, it is important for customers to be brave enough to pick out their own outfit if they want it. Fortunately, there is a brand that is not only willing to help customers pick out a good outfit, but also let them pick something that they like.
The brand that allows customers to build their own style is Fabletics. One of the ways they help customers find a very unique style is by offering plenty of unique items. This brings forth the fun of shopping for fashion. The whole process is very simple. For one thing, Fabletics allows people to sign up and customize their shopping experience. They are in control of what types of products appear.
Fabletics is a brand of TechStyle, a company that is established with the intention of bringing changes to the fashion industry. The change that they want to bring is availability of a wide variety of items. Don Ressler and Kate Hudson’s vision is bringing forth an age where everyone looks different in the way they want. Everyone has the option of dressing themselves or getting advice from a stylist so that they can present themselves in a way that impresses people.
The need for traditional companies especially those in the fashion industry to fight against the shifting market forces that online companies like Amazon are causing is now being called taking on Amazon. The idea is that the shift in the market as related to consumer’s shifting attitudes can be reversed if companies within the fashion industry would only develop strategies to fight online stores. However, this is a type of miss-direction because the problem these companies are having can not be changed by focusing on a single online company or even the shift itself. Some ideas are so overwhelming that they simply become the reality of doing business, and the successful companies will be those that innovate. This issue is most prevalent with the high-end fashion sector, but the problem will almost certainly present itself in any sector in which old marketing strategies are utilized.
The problem as the fashion industry sees it is the process by which consumers whose habits have shifted to primarily shopping online are subject to a simple problem with online shopping which is the inability to experience a product first-hand. This has caused these often high-end shoppers to come into the stores only to experience the product and the positive customer experience that retailers have instituted within their brick and mortars. The practice is referred to as showrooming, and the positive customer experience that these online shoppers seek is a means by which prospective customers could formerly be converted into a consumer who is loyal to the brand.
This old marketing formula was effective at making customers patronize the brand consistently over a life time or even generationally throughout families and associates. However, for every company that is seeing their demise from this process, there are others innovating the digital shift, and doing so with the type of explosive success formerly only reserved for well funded and long founded businesses. Some companies are utilizing a technique referred to as reverse-showrooming. However, simply referring to this innovative marketing strategy as a simple reversal of the problem is a vast understatement of how effective some forms of so-called reverse showrooming are.
For example, the new fashion brand Fabletics has seen exponential growth exceed 4,000 percent in its first three years in existence. It employs a particular effective marketing effort that allows consumers to become brand loyal by traditional methods combined with solving the issues that make showrooming such a problem for fashion entities. Fabletics allows consumers to obtain a subscription online or in their stores. Consumers have no need to test products in stores and then seek the lower price point online because the membership enables the consumer to purchase the product at the online price point in the store also. Not only is the consumer able to buy the product in store at the normally lower online price, they can be converted in the land based stores with the positive customer experience. Fabletics and its founder Kate Hudson are reaping the benefits of pioneering the new norm.