Beneful is a brand of dog food and treats that is made by Purina. Their products include grain free dog food, dry dog food, wet dog food, and dog treats. Their recipes are made of wholesome, healthy ingredients and have no added sugar. The word “bene” means “good” in Italian. So the name Beneful actually means “full of goodness.” The makers of Beneful wanted its name to reflect the high quality contents that they use in their product. Beneful proved that it is living up to its name when it was labeled “complete and healthy” by the Association of American Feed Control Officials.